
It’s that time of year again where we can take a breath and reflect on the year. In this month’s newsletter we’ve pulled together a round up of 2024 with some insights, books & podcasts for you.
In the second half of this year we’ve felt a shift in executive leadership teams recognising the importance of the people element of teaming – it’s something that can’t be ignored. A CEO told us this week “I’ve recognised how important it is for me personally, to intentionally own how we work together as a company.”
Common Team Challenges
We continue to see the same growing pains across organisations. You really are not alone in these:
- Silos forming between functions
- Changing culture
- Lack of accountability
- Process complexity
By stripping away some of the internal barriers, you can help free up your sales teams to execute faster and keep team motivation high.
It’s been wonderful to witness the transformation of teams when a conscious, consistent approach is applied.
High Performance Teams in Action
We’ve had the privilege of working with some truly exceptional teams this year. The Dynatrace APAC team stands out as a shining example of strong leadership and cross-team alignment.
It’s clear to see the deep trust and alignment across the leadership team. Ask them about their priorities and execution plans, and you’ll not only receive consistent answers but also witness a powerful synergy that drives the team’s success.
Dynatrace are fast becoming a team of teams – scaling their success cross functionally across the business so execution goes through the roof! This has been our vision and to see this being brought to life is so exciting and makes what we do so worthwhile.
It’s inspiring to witness Dynatrace’s dedication to its people! Last week, we engaged in RD Excellence training, enhancing our leadership capabilities to function seamlessly as One Team. The enthusiasm and engagement were remarkable, reinforcing my gratitude for being part of Team APAC. Special shout out to Vicky Reddington for outlining how Purpose + Trust + Clarity + Simplicity = Speed of Execution! We are fully onboard, big things ahead! And yes, we are hiring!”
– James McCready, Vice President Asia Pacific & Japan, on LinkedIn
Read more: TeamX in Action – Amplified Group

It’s becoming more evident this year that the TeamX™ formula works. Speed of execution isn’t about going faster – it’s about group productivity and achieving results together.
Sharing our Mission
Our founder, Vicky Reddington, had the opportunity to present a community session at the EUC Forum 2024 winter meeting in London.
Vic shared that there is an Operating System for building high performance teams (no, you don’t have to leave great teamwork to chance!) and provided some tips on how to improve team dynamics. We hear a lot about customer experience and user experience, Vic shared how it’s time for Team Experience.
Technology is powered by people and it’s how people work together that delivers an organisation’s competitive advantage. By implementing an Operating System for Teams through some simple steps, every manager can build a resilient, high performing team.
Read more: EUC Forum 2024 – Amplified Group
Top Get Amplified Podcasts in 2024
Unbelievably Get Amplified is turning 5 years old in January! Over that time we’ve had some phenomenal guests who generously share their time and insights.
There’s something new to take away in each of the conversations. Our top downloaded episodes this year are:
1. Don’t Get Lost in the Noise with Jason Tooley, techUK Board Member
Discover why supporting your team is the cornerstone of success and how clear communication channels are the glue that holds your strategic plans together.
2. Building a Powerhouse Sales Team with Andy Wills, EMEA Sales Enablement Director, Dynatrace
If steering a sales team to greatness has ever felt like herding cats, you’re in for a treat.
3. Decoding the True Value of Platforms and Winning Customers with Paul Wiefels, Chasm Group
Platforms are the buzzword of the day, but what truly makes a platform successful?
4. Empathy, Simplicity and Storytelling in Tech – Joe Baguley CTO EMEA Broadcom
Joe shares how influencing without authority can be achieved through genuine conviction and emotional resonance. (This is one of our favourites!)
Read more: Top Get Amplified Podcast Episodes in 2024 – Amplified Group
What’s on your reading wish list?
Looking for some reading inspiration? We’re here to help! Here’s our top recommendations on some game-changing books.
Find out more: Leadership Reading List – Amplified Group
Switch by Chip & Dan Heath
For anyone experiencing change (that’s anyone in the tech industry!) we cannot recommend this book highly enough.
Silos, Politics and Turf Wars by Patrick Lencioni
This is a natural part of the growing pains of an organisation and we see it all the time. The good news is that there’s a way to address this.
Trillion Dollar Coach : The Leadership Handbook of Silicon Valley’s Bill Campbell
This book provides a fascinating insight into the power of coaching with some of the leading names in Silicon Valley. There are so many pearls of wisdom from Bill’s coaching. One that stands out to us is,
Your title makes you a manager, but your people make you a leader”
That leaves us to say a huge thank you to all our clients. We love working in partnership with you and continue to learn from the best.
Thanks also to our podcast guests and supporters behind Amplified Group that help us to spread our mission: to make the tech industry a better place to work.
Turning good teams into GREAT teams!
See you in 2025,
From us all at the Amplified Group






