Amplified Group Report 400% Revenue Growth 1H 2022 and Identify Two Key Areas Holding Back Tech Organisations

Amplified Group today announced 400 percent revenue growth in the 1H 2022 compared to 1H 2021, due to an increase in clients within the tech industry. Through industry wide Team Speed Checks, two key development areas have been identified to enable organisations to execute faster. 

London, United Kingdom, July 26, 2022 -( Group, a team dynamics consulting company, turns five this month and report a 400% increase in 1H 2022 revenue through attracting a growing number of tech organisations investing in their people power. The majority of new clients are visionaries within the Gartner Magic Quadrant.  

“People are seeing what we are doing and coming to us. I think of myself as a gardener, creating an environment where everyone flourishes. I see the effects of this approach not only within our team but with our clients, and lately with some amazing Amplifiers joining us.”

– Amplified Group Co-founder, Vicky Reddington  

A focus on people to build a sustainable culture is crucial to address the common challenges of namely, employee retention, and new hire productivity. 

Tech Organisations are using the Amplified Group’s 3-minute Team Speed Check to gain insights and identify areas for development. This is important because teams that work well together are stronger and more successful, create loyal employees, help new team members onboard faster, and ultimately enable the business to execute faster. 

Conducted with 40 teams during the last 12 months, the Speed Check found on average companies baseline 10 points below best practice in terms of speed to market. The biggest inhibitors were Trust and Clarity.  

The results show that organisations must not get complacent with building and maintaining their culture. It needs constant attention. The Speed Check is based on four foundational elements of purpose, trust, clarity, and simplicity. If an organisation can get this right, their speed to market is greatly improved and creates a competitive advantage. 


Trust within teams requires greater focus. Google* identifies psychological safety as the top dynamic of an effective team. It doesn’t matter so much who is on the team, but about how the team works together. Without a foundation of trust to allow psychological safety, people are not able to say what they think, ask for help, or able to take risks.


Clarity is an interesting area to examine. Working with sales teams, it is apparent people are clear on what needs to be done but commitment is low. This could be due to a ‘command and control’ approach verses ‘empower and enable.’ Team engagements have shown that very often an execution plan is missing. Sales leaders should not be led by the revenue goal as ‘The Plan’ but ensure the team are clear on what is required, that everyone has a voice, and that there is commitment. 

The good news is that each of the four elements can be addressed through a conscious effort on team dynamics.  

“With the Amplified Group framework, we are living and breathing it in what we do. What we learn is always top of mind. We conduct monthly surveys, undertake the DiSC assessment for every new starter, and we’re now working on ‘train the trainer’ so that this all becomes muscle memory. We will need the Amplified Group to help guide us as we continue to grow as it’s the external point of view that’s really valuable.” 

Andy Bryars – Director of EMEA Customer Success, Okta 

Reflecting on the growth of the company, Vicky Reddington comments, 

“I no longer have imposter syndrome leading the Amplified Group. I know I have the power and support of the team.” 

Find out more about the Team Speed Check 

*Google re:Work report   

About Amplified Group

The Amplified Group is a team dynamics consulting company helping tech organisations execute faster by recognising the industry is powered by people. The Amplified Group believe that success is dependent on having a deliberate focus on people to build healthy team habits that become muscle memory. As an authorized partner of the Five Behaviours®, Beaconforce, and Cophi they offer a tailored approach based on individual client needs.  

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