Redefining Recruitment: How Passion and Customer-Centricity Drive Success
Can passion and a customer-centricity business approach drive success and redefine an entire industry? Managing Director of Add Some Zest, Calum Lyle, believes so.
Listen to the episode: It’s a Match!
We loved speaking with Calum and hearing about his refreshing approach to recruitment. We feel Calum’s values and our values at the Amplified Group are naturally aligned. It definitely feels like a match!
Calum shares how prioritising customer experience over profit can lead to a staggering +94 Net Promoter Score and an impressive candidate retention rate.
Calum has built an agency that truly enhances the recruitment process, focusing on authenticity and energy in every interaction. They choose passion and customer-centricity over mere financial gain.
We discover some practical tips on navigating the evolving job market, including strategies for bypassing AI filters and crafting personalised communication. Understanding how tough it is for job seekers to get noticed, Calum shares the key is to really show off what makes you special. Think about what sets you apart and find a way to highlight it.
“There will be a whole host of things that make you unique and wonderful, and evidencing those in a way that demonstrates that.”
🎧 Listen to this part of the conversation at 41m 39s in: It’s a Match!
This episode is a wonderful example of breaking free of established ways of working, thinking creatively and executing on it.
Whilst this conversation is focused on a recruitment, it’s a must listen for job seekers and hiring managers alike.
