It was great to be asked to present at the B2B ABM Conference.
Having sat through the keynotes, we heard over and over that sales and marketing alignment is THE challenge to overcome.
It was wonderful sharing our secret of the process to build sales and marketing alignment and yes, there is one! We explained that just as you need a plan and a process for ABM, you can’t just hope that the team will align.
There is a process to build sales and marketing alignment
There is a proven methodology that we at the Amplified Group are experiencing over and over with the clients that we work with. It simply works by uniting teams.
How Patrick Lencioni’s Five Behaviors® methodology is not well known this side of the Atlantic, I still don’t understand why!
But I promise you, it is a best the kept business secret that we are on a mission to share!
‘Five Dysfunctions of a Team’ book by Patrick Lencioni
About the Five Behaviors®
The Five Behaviors is a methodology that is proven to truly unite teams.
It starts by building genuine trust to allow for robust debate through productive conflict. This leads to everyone buying-in to achieve commitment, embrace accountability to ultimately give attention to collective results.
Get Amplified Podcast
You may like our Get Amplified podcast ‘There is a catalyst to sales and marketing alignment’ with Andy Bacon, Strategic Marketing Consultant, Mentor and Speaker.
The team discuss the challenges when sales and marketing are not aligned and Andy shares how account based marketing (ABM) can be a catalyst to unite them as one team.
Link to Andy’s enlightening article: