Listen to Tech Industry Leaders talk about what success means to them and why
Welcome to the award winning Get Amplified Podcast where we talk to tech industry leaders about everything from the pace of change, leadership tips, team development, organisational culture, fulfilment, to well-being.
We’ve chatted our way through 100+ episodes with over 19,000 downloads. Just amazing!
The Get Amplified podcast crew Vicky Reddington, Amplified Group co-founder, and our enigmatic host Sam Routledge, former CTO of Softcat, are back together. Like everything we do at the Amplified Group, we will keep it real, giving practical tips for leaders and teams with relevance and a sprinkle of liveliness!
What if the career path you’re meant to follow isn’t the one everyone expects?
In this episode of Get Amplified, we sit down with Beth Taylor, Country Lead for UK and Ireland People and Communities at Cisco, to explore how feeling average at school, and later discovering her neurodiversity ultimately shaped a successful career in HR leadership.
Choosing a degree apprenticeship over the traditional university route gave Beth the opportunity to earn, learn, and gain real-world experience from day one. She shares how practical learning, supportive mentors, and unexpected opportunities helped her build confidence, credibility, and a career she loves.
We also discuss trust, psychological safety, leadership through change, and why creating space for growth matters now more than ever.
In this episode, we cover:
Choosing a degree apprenticeship and learning through experience
Discovering neurodiversity and finding supportive workplaces
The power of networking, mentors, and chance conversations
Building trust and psychological safety in teams
Leading through change with openness and shared ownership
Creating protected development time through Cisco’s “Time to Grow”
Better career conversations and the question: “What would you like to be known for?”
Sales and sales operations want the same thing, but the way we’re set up often guarantees friction. When sales and ops functions collide it can feel like two organisations speaking different languages.
We sit down with Robert Gessner, a seasoned operations and go-to-market leader with deep experience across global tech and a long spell at Citrix, to unpack what’s really going on and what actually helps.
We dig into the practical fix that keeps coming up in high-performing teams: customer proximity. Robert explains why operations cannot live entirely in a central bubble, and how a customer-facing front end creates a clear interface between the field and HQ. We also talk about the risks of centralisation, why regions create shadow organisations when they do not get what they need, and how to simplify processes that drive everyone mad, from price exceptions to endless approval loops.
The theme is autonomy with guardrails: push decisions closer to the customer while keeping accountability and sensible constraints.
Then we zoom out to the bigger picture: complexity often reflects strategy. If a company tries to serve every segment, every channel, and every go-to-market model at once, operations has to build processes for all of it, and the machinery creaks.
From there, we move into the “project economy” and the execution gap that appears when leaders design strategy but step away from delivery. Robert makes the case for building project management capability inside sales organisations and for involving frontline and middle managers early, so change does not die after a launch webinar.
If you care about go-to-market execution, sales operations, process design, and building a customer-centric operating model in a fast-moving tech business, you’ll take away practical steps you can use straight away.
We get into the reality of the CRO role: owning the number, shaping the plan, influencing product direction, and then switching straight into the gritty detail of deals, risk and negotiations.
We get into the reality of the CRO role: owning the number, shaping the plan, influencing product direction, and then switching straight into the gritty detail of deals, risk and negotiations.
We’re joined by Helen Sutton, who went from electrical engineer to Chief Revenue Officer in high-growth, private equity–backed tech businesses, and proves there’s no such thing as a straight career path.
We explore leading at scale, what it’s like operating in fast-moving PE environments, and why the CRO role is so much more than just hitting a number.
We dig into the career pivots that get you there, including that first awkward jump from peer to manager, and the moments that shape your leadership style.
We talk about earning respect in male-dominated environments and why a coaching approach beats telling everyone to do it “your way”.
Helen also shares why leadership can feel lonely at the top, and how having a coach gives you a safe space to think clearly while still showing up with calm confidence for your team.
Decision making becomes the thread that ties it all together. We explore decisive leadership, the difference between consensus and commitment, and why “perfect” can block progress.
Plus, Helen wraps things up with three simple but powerful career tips, including why you shouldn’t change your job and company at the same time, and why the best careers are a bit “squiggly.”
Insightful, practical, and refreshingly honest, give this one a listen.
Book Recommendations
The Chimp Paradox by Professor Steve Peters
What if the words you use as a leader are shaping your team’s performance more than your strategy?
In this episode of Get Amplified, Vic and Sam sit down with leadership consultant Chris Collett to unpack one of the most influential leadership books Vic’s ever read: Turn the Ship Around! by David Marquet.
The book tells the remarkable true story of a struggling nuclear submarine where traditional command-and-control leadership simply didn’t work. Faced with a crew that knew more than he did and a situation where he couldn’t possibly have all the answers, Marquet had to rethink what leadership looked like.
The result? A powerful shift from giving orders to creating an environment where everyone was empowered to think, contribute and speak up.
Along the way, from his second book ‘Leadership is Language’, they explore why good intentions aren’t always enough.
Vic shares why this book was a genuine game changer for her, one of the most impactful leadership reads since The Five Dysfunctions of a Team. While she always believed she created space for people to contribute, this book challenged her to look more closely at the language she was using and the unintended influence leaders can have on the conversations around them.
The discussion also dives into Marquet’s concept of “red work” and “blue work” – doing versus thinking – and why teams need deliberate pauses to reflect, challenge assumptions and make sure they’re still heading in the right direction.
If you’re interested in building teams where people think for themselves, challenge constructively, and move forward with greater clarity and confidence, this episode is packed with practical insights.
More than anything, it’s a reminder that leadership isn’t just about what you do. It’s about the environment you create and the conversations you enable.
In this lively episode of Get Amplified, Sam and Vic bring the banter before catching up with returning guest Francisco Perez van der Oord, founder of ITQ. Five years after discussing his journey as a founder, Francisco shares how the business has skyrocketed and expanded internationally.
At the heart of the conversation is a bold question: what if the biggest barrier to your company’s growth is you?
Most importantly, Francisco offers insight into selecting the right successor, highlighting the critical balance between complementary skillsets and shared values to preserve culture and drive long-term success.
And the secret to making the new successor successful? Completely removing himself from the decision making process. This shouldn’t be underestimated, and took 12 months of Francisco saying “don’t ask me”.
The conversation explores the distinction between running an organisation and transforming it, and why successful scaling often requires leaders to evolve their role.
Along the way, you’ll get stories, laughs, and real-world lessons on scaling a business, letting go, and focusing on what truly moves the needle.
AI feels like it should be a shortcut to productivity, yet most teams still struggle to turn pilots into real business value.
We sit down with Karina Arteaga, CEO and founder of Visible Global and former operations leader at Meta Reality Labs, to unpack the uncomfortable reason:
AI projects fail less because the tech is weak and more because the organisation is unclear, messy, or misaligned.
If your objectives, decision-making, and workflows are broken, automation just scales the chaos.
We explore what it takes to build a human AI operating model that actually works in the real world, where people have fears, incentives, and habits.
Karina shares lessons from building an operating model from scratch in a high-growth, AR/VR and AI environment, and she explains why leaders should start with basics: map the workflow, clarify ownership, and decide what outcomes matter before choosing tools.
The conversation moves into agentic AI and autonomous workflows, and why that shift makes human judgement more important, not less.
Finally, we get practical about change management: listen to employees, solve the most painful parts of the job first, and use internal champions to drive adoption without creating a Big Brother culture.
To kick off our next 100 episodes, we’re thrilled Stu Pike, VP & COO at ServiceNow APAC, could join us on Get Amplified.
The thread running through the conversation is time.
How do you give it back to your reps, your managers, your leaders so they can spend more of it with customers and, honestly, more of it outside of work too.
This is a fascinating dive into why the sales motion might be the reason we have less of it, and what to do about it.
Stu’s seen this from every angle over the last 30 years, and he brings it back to something simple: design your go-to-market around how buyers actually make decisions, not how your org is structured.
Most revenue teams feel this, even if they don’t always say it out loud, it’s not effort that slows things down, it’s friction.
Stuff gets lost between demand gen, sales, solutions, customer success. Deals start to drag and discovery gets repeated. And before you know it, you’re talking more about the internal process than the customer’s problem. That’s usually when trust starts to wobble a bit too.
We get into the handoffs that quietly kill momentum, a really simple question that exposes where things break, and why so many “transformations” fall flat.
We also talk about what’s changing right now, how teams are starting to use AI to carry customer context, clean up CRM gaps, and make sales coaching way more useful (and less painful).
We’re celebrating our 100th episode of Get Amplified by bringing in Troy Stoll from Dynatrace (APAC), an energising leader who’s lived what it really takes to make alignment stick.
If you’ve seen strong teams slowed by silos, mixed metrics, or underlying friction, this is a clearer way forward.
By aligning on a shared North Star and working back to remove friction between marketing, sales, services, and customer success, the APAC team is now executing with real pace and consistency.
We get into why over-communication is a leadership responsibility, especially as teams evolve, new leaders join, and priorities shift. It’s less about telling people what to do, and more about helping them understand why it matters and where they fit into the bigger picture.
A big part of the story is the Switch change framework and why shared language matters more than most leaders realise. We break down its three core ideas: finding the bright spots (what’s already working), shaping the path (making the right behaviours easier to follow), and motivating the elephant (tapping into what actually drives people to act).
The shift here is simple but powerful: stop trying to fix everything, and start amplifying what already works. That’s what shrinks change and helps it land faster across teams, cultures, and geographies.
Troy also connects this to the Team Speed Check as a practical way to surface purpose, trust, clarity, and simplicity, so leaders aren’t guessing what’s going on, they’re responding to reality.
What if the secret to high-performing teams isn’t working harder, but putting happiness first?
In this episode of Get Amplified, we sit down with technology strategist and former CTO advisor Richard Munro to explore an idea that challenges a lot of conventional leadership thinking: happiness comes before performance, not after it.
This is a conversation of two halves: Storytelling in tech and happiness in work.
What struck us most is that having spent his career in some of the most technical roles in the industry, Richard’s biggest insight wasn’t about technology.
It was about people. Because even the best technology strategy fails if the team delivering it isn’t happy, aligned, and energised.
Richard’s career spans everything from mainframes to CTO office of some of the biggest names in tech. Along the way he developed a powerful belief about leadership and strategy: context comes before everything.
On Simon Sinek . . .
That’s why Richard challenges the familiar “start with why” idea. Richard argues that the real starting point is “where.”
Until you understand the context people are operating in, their constraints, pressures, ambitions, and environment, you can’t truly understand their motivations.
The conversation also explores how storytelling shapes strategy itself.
Leadership Reflections
But the most powerful part of the discussion comes when Richard reflects on leadership. After leading teams of every size, Richard reflects that great teams are built on happy individuals.
Instead of waiting until the end of a project to celebrate success, Richard encourages us to identify the moments in a week that give people a genuine “fist pump”, those small wins that create energy, motivation, and momentum.
He also shares three leadership principles that have guided him throughout his career:
Guard your integrity. Don’t be afraid to stand up for what’s right.
Tackle the problem in front of you. Don’t wait for others to get started, just get stuck in.
Think speed and scale and settle for good enough vs perfection
Book Recommendation
The Happiness Advantage by Shawn Achor, reinforces the key idea from this conversation: happiness drives results, not the other way around.
If you’re interested in building high-performing teams, leading with authenticity, and translating complexity into meaningful action, this episode is packed with brilliant insights.
Selling complex technology isn’t about the lone genius with a quota. It’s about orchestrating people, timing and trust across a messy, customer-led journey.
We sit down with Cliff Keast – former sales leader at VMware, SAP and Business Objects, now a coach to revenue teams – to unpack how enterprise deals really get done when 20, 30 or even over 100 people touch a single opportunity.
Separating Average Performers from Reliable Closers
Cliff shares the identity shift that separates average performers from reliable closers: stop trying to be the hero and become the integrator of value. Your credibility in the C‑suite comes from your ability to marshal your company’s full expertise – pre-sales, legal, services, customer success, partners – exactly when it matters.
Focusing on Soft Skills That Make the Hard Things Work
We get practical on the soft skills that make the hard things work: establish psychological safety, show trust first, share credit publicly, handle issues privately, and keep communication ruthlessly clear.
A simple discipline, write actions clearly and start every meeting by reviewing them, turns vague updates into peer accountability without the drama.
Facing the Reality of Cross-Functional Friction
We also confront the reality of cross-functional friction. As organisations scale, process and function disaggregate. Quoting systems stall over irrelevant fields, legal arrives too late, and rules designed for efficiency create bottlenecks.
Finding the Selling Line
Cliff draws the line between customer-centric rule pushing and selfish rule breaking, and explains how top sellers earn an “unfair share” of scarce resources by qualifying well, setting purpose, and making it easy for specialists to win.
Shaping the Path
For sales leaders, the mandate is to shape the path: clear the runway with adjacent functions, coach orchestration skills, and measure the operating rhythm that keeps cross-functional teams moving.
Who This Is For
If you’re navigating enterprise sales, team performance or revenue leadership, you’ll leave with a sharper playbook for influence without authority, smarter stakeholder timing, and a renewed respect for the human side of selling.
Subscribe, share with a teammate who needs a better deal rhythm, and drop a review to tell us which function is hardest to align in your world.
In this conversation, we sit down with Jim Darragh, five-time exit leader and former CEO of Totalmobile, to unpack how simple differentiation, coachable teams, and predictable go-to-market motion drive repeatable growth.
Filled with humour, Jim shares how clarity was the through-line from his rugby start in IT distribution to leading a £100m SaaS transformation.
We unpack how alignment turns strategy into scale, tracking Jim’s path from hands-on sales to five exits, and Totalmobile’s transformation. Clear differentiation, coachable teams, and a predictable go-to-market form a simple system that wins on purpose.
You’ll hear:
How to create a “customer vortex” that pulls in the next buyer
Why Predictability x Repeatability = Scalability
How to hire for coachability, not just experience
Why culture powers the engine
And why simplicity matters
Key Takeaways
Define your differentiators and say no to everything else
Assemble the right people and make them a real team
Build operating rhythms that make growth forecastable
If you’re scaling a B2B tech company or sharpening your GTM focus, this one’s a field guide to clarity and growth.
Subscribe and why not share with an aspiring leader who needs clarity (don’t we all!)
Forget the hype cycle, this conversation gets into how AI actually lands inside a company: purpose first, people next, technology last.
We sit down with returning guest Darren Thayre from Google to unpack how a 180,000 person organisation moved from siloed product areas to a shared AI language, and why a calm, purpose‑driven message aligned everyone faster than any dashboard or revenue goal could.
We talk through the real mechanics of change: aligning OKRs across ads, YouTube, payments, cloud, and workspace around Gemini; replacing jargon with a common vocabulary that lets teams collaborate without translation; and setting a one‑way‑door commitment so the organisation stops hedging and starts learning.
Darren shares insights from interviewing 150 Googlers; what worked, what didn’t: treat AI as a decade‑long capability you embed, not a three‑year “program” you complete.
If you’re a leader wondering where to start, you’ll get a playbook you can use tomorrow. Run a one‑day purpose workshop to set ethics and vision. Ask every department for three use cases in three weeks:
1) An easy win
2) A six‑month stretch
3) A moonshot
Let teams become CEOs of their own journey. Put an AI assistant in every brainstorm to check feasibility, legality, and past art in the moment. Keep incentives and measures honest, communicate in plain English, and resist over‑engineering your transformation.
We’ve captured the insights from the conversation into a Purpose-Led AI Playbook tech leaders can use with their teams. Read More.
What happens when a leader embraces the role of team coach?
In this episode, we sit down with Harvey Smith, VP Partners, who shares his experience leading partner teams across EMEA through his natural team coaching approach.
Harvey opens up about the delicate balance between authority and humility that defines great team coaching leadership. Drawing on his extensive experience at DocuSign, Salesforce, Tableau, and VMware, Harvey reveals how he transformed disparate teams into cohesive units through simple but powerful approaches.
His mantra? “If you’ve got 27 priorities, you haven’t got any.” By focusing on no more than three clearly ranked objectives, Harvey empowered his team to stay aligned, and say no to distractions. The phrase “Harvey says no” became a cultural shorthand for protecting priorities and staying on mission.
We delve into how genuine trust is built within teams. Harvey shares his belief in vulnerability and accessibility, implementing skip-level meetings where team members could speak freely and career development sessions that demonstrated his commitment to their growth. This created psychological safety that allowed honest communication to flourish.
Harvey’s innovative approaches to breaking down silos include his “pod model” for cross-functional collaboration and strategic use of “stretch projects” that deliberately positioned team members to connect teams.
When it comes to conflict, Harvey doesn’t shy away. His take? “Partners are like a car accident – everyone slows down to look but no one wants to get involved.” His solution? Proactive education, clear communication channels, and shared understanding of roles and responsibilities.
Book Picks
Rebel Ideas by Matthew Syed – on the power of diverse thinking
The Culture Map by Erin Meyer – a must-read for navigating global teams.
Whether you’re managing partners, leading through change, or simply trying to create more effective teams, this episode offers practical wisdom for balancing the human element with unwavering focus on business outcomes.
Dan Waters brings decades of partnership expertise to this fascinating conversation about building effective tech ecosystems.
Working from sales roles at distributors to VP of Partnerships at Snowflake EMEA, Dan shares unique perspectives from both sides of the vendor-partner relationship.
The conversation explores how truly successful partnerships require bilateral investment and commitment. “Partnerships are a two-way street,” Dan emphasises, explaining how Snowflake partners serve as extensions of the company, bringing specialised expertise and expanded reach to complex customer engagements.
Using a compelling car analogy, Dan illustrates how every component must work in harmony, just as every department and partner plays an essential role in business success.
The discussion culminates with Dan’s three leadership principles:
Being present and accountable,
Developing trust through consistent execution
Practicing empathy by understanding partners’ business challenges.
Dan also shares a fascinating “Zander letter” concept from Jake Humphrey and Damian Hughes’ book on high performance, where teams envision success by writing from a future perspective of achievement.
Whether you’re managing partnerships, leading teams, or simply interested in effective collaboration, Dan’s insights offer a practical roadmap for creating “shared wins” in today’s interconnected business landscape.
Founded in 2021 as businesses emerged from the pandemic, Cloud Benefits offers a digital employee benefits platform with unique features like free financial advice and animated benefit explanations. But by mid-2023, despite positive market feedback, communication breakdowns threatened their progress. The leadership team—who remarkably had never met in person—struggled to collaborate effectively as summer targets loomed.
In this revealing conversation, Stephanie shares how she personally funded DISC profiling sessions with Amplified Group when company finances were tight, convinced this investment would transform team dynamics. The results were extraordinary: team members gained profound insights into their communication styles, working preferences, and natural strengths. Rather than forcing everyone into predetermined roles,
Stephanie’s conviction paid off dramatically as the team exceeded their targets following the sessions. Now, as Cloud Benefits enters a new growth phase, they’re scheduling follow-up workshops to maintain this momentum.
This conversation might just change how you think about team performance forever.
Chapter Timings
1:37 Introducing Stephanie Windsor from Cloud Benefits
In the fast-paced world of technology, career longevity often depends on finding your niche and building meaningful relationships within it.
Jim Moyle, Principal Product Manager at Microsoft, is a brilliant example of this with his two-decade journey through the EUC landscape, offering valuable insights for tech professionals at any career stage.
Jim shares how community engagement and knowledge sharing have been central to his career success. Through thoughtful boundary-setting and relationship building, he’s found balance and purpose in a role spanning global time zones and competing priorities.
It was super interesting to hear how Jim, as Microsoft’s first remote team member in his division, intentionally sets boundaries. He chooses one day of shifted hours per week and refuses recurring meetings outside core times—not just for himself, but to establish sustainable patterns for those who follow.
Join us for this thought-provoking conversation about setting healthy boundaries in global teams, reframing your value, and seeking better work-life integration.
This episode explores the evolution of customer success in the SaaS industry, highlighting the shift from a cost centre to a key driver of revenue growth.
Bob Burke, whose journey from the heart of San Francisco’s dot-com boom to a Customer-First thought leader, shares insights on aligning customer success with sales, breaking down silos and adapting to market changes in order to sustain durable growth within SaaS organisations.
We delve into the:
• Necessity of breaking down silos and aligning roles around the customer journey, ensuring a seamless experience for clients.
• Challenges of transitioning customer success from a cost center to a revenue driver.
• Concept of collaborative “pods” that bridge sales and customer success teams.
• Insights on measuring customer success effectiveness.
Bob sheds light on how customer success has transformed from an afterthought to a vital component in modern business strategies.
We discuss the complexities of aligning customer success with revenue generation, especially in today’s scrutinised financial environments, offering insights into evolving strategies and the critical role of customer success.
Tracy shares her wisdom on how giving feedback is the roadmap to progress, emphasising that timely feedback, when delivered with respect and kindness, is constructive. She explains that feedback is not just about corrections but is a vital opportunity for growth, elevating both personal and team performance.
This episode is packed with actionable insights you can put into practice right away.
Key Takeaways
Building a psychologically safe environment for feedback
The importance of timely, specific, and constructive feedback
How to give and receive feedback effectively
The role of positive and constructive feedback in motivation and performance
Tune in to discover how mastering the art of feedback can transform your personal and professional life.
Kick off 2025 with a burst of inspiration as we welcome Trevor Dias, whose career journey spans sports coaching with Manchester United to leadership roles in Vodafone and Salesforce.
In our professional lives we are very used to starting each year in planning mode and setting our objectives. How many of us do the same in our personal lives?
Trevor introduces us to his holistic approach combining health philosophies and modern-day coaching as we discuss the importance of merging lifestyle, diet, and career for a well-rounded life.
This enriching conversation emphasises understanding our limits and finding balance for a healthier, more fulfilling life.
Here’s the link to the pyramid that Trevor shares with us.
We hope you find this episode thought provoking and that it motivates and equips you to make the most of the year ahead.
We catch up with Mark, who continues to give back through board service and CEO mentoring. As former CEO of Citrix, Mark offers invaluable insights into personal growth, emphasising the importance of gratitude and self-reflection as essential components for enhancing one’s role in fast-paced industries.
Mark enlightens us on the concept of strategic renewal, stressing the importance of self-disruption to stay ahead in rapidly changing industries. By sharing stories of Apple’s reinvention and Intel’s struggles, Mark highlights the challenges of maintaining relevance and navigating innovation. Mark cites “The Innovator’s Dilemma” revealing the crucial balance between stability and innovation.
Referring to Patrick Lencioni’s Five Dysfunctions of a Team, Mark tell us,
It’s probably the one reading that changed the course of my career more than any other single thing”
The Five Dysfunctions of a Team by Patrick Lencioni
The Growth Mindset by Dr Carol Dweck
The Velveteen Rabbit by Margery Williams
With inspiration from ‘The Velveteen Rabbit’, we celebrate authenticity as a path to personal freedom and success, advocating for vulnerability and self-awareness as keys to growth. We hope you enjoy listening.
What happens when a former operations leader takes the leap into the role of Chief Revenue Officer?
We had an insightful discussion with Karen Gallantry. Her story illuminates the power of balancing operational demands with understanding human dynamics. Karen shares her unique perspective on how diverse experiences across technology and operations can pave the way for leadership success.
The episode uncovers the intricacies of maintaining a well-aligned sales organisation in the throes of business scaling.
Karen helps us explore the evolving responsibilities of a CRO, especially within subscription models that prioritise long-term success and customer loyalty as much as immediate sales.
We debate different organisational structures, making a compelling case for integrating sales, pre-sales, and customer success under unified strategy and execution.
Our conversation takes a deeper dive into the psychological aspects of team performance and operations scaling. We discuss the importance of transparency and feedback loops in building trust and ensuring psychological safety within teams.
Can a passion-driven business approach redefine an entire industry? Managing Director of Add Some Zest, Calum Lyle, believes so.
We loved speaking to Calum and hearing about his refreshing approach to recruitment. We feel Calum’s values and our values at the Amplified Group are naturally aligned. It definitely feels like a match!
Calum shares how prioritising customer experience over profit can lead to a staggering +94 Net Promoter Score and an impressive candidate retention rate.
Calum has built an agency that truly enhances the recruitment process, focusing on authenticity and energy in every interaction. They choose passion and customer-centricity over mere financial gain.
We discover some practical tips on navigating the evolving job market, including strategies for bypassing AI filters and crafting personalised communication.
This episode is a wonderful example of breaking free of established ways of working, thinking creatively and executing on it.
Whilst this conversation is focused on a recruitment, it’s a must listen for job seekers and hiring managers alike.
We’re delighted to welcome back AI pioneer, Reddy Mallidi. Reddy has been busy since we last spoke, channelling his knowledge and passion into writing a book, AI Unleashed.
The true power of AI is not in replacing humans, but in creating super humans.
Reddy shares with us how he has numerous conversations that start with ‘We need AI’ to which his immediate response is ‘Yes, but what for? What is the use case?’
We’ll hear first-hand accounts from his early days experimenting with neural networks in the 1990s to a standout achievement at Autodesk, where AI helped him tackle the colossal task of screening 50 million accounts. This episode illuminates the immense power of AI and the technological strides in computing power, data availability, and algorithm development that have brought us to this transformative point in history.
We explore how AI is reshaping the landscape of sales and HR, offering strategic benefits that enhance business efficiency. Discover how AI can sift through mountains of unstructured data, providing sales teams with pivotal insights to close high-probability deals and improve forecasting. We also dive into the ethical considerations of AI in HR, with cautionary tales like Amazon’s early machine learning tool that inadvertently reinforced gender biases.
As Reddy highlights, when harnessed thoughtfully, AI serves as a powerful tool to augment human capabilities across various sectors, from finance to winemaking, all while ensuring data security and a positive organisational impact.
As the days get shorter and the weather becomes gloomy Sam and Vic are joined by the legendary Joe Baguley to brighten your day on a podcast filled with humour and insight.
Joe, Chief Technology Officer at Broadcom openly shares his motivations, driven by a lifelong curiosity and the knack for simplifying the complex. Known for his memorable “kittens and chickens” analogy to introduce Cloud, Joe’s unique approach to technology intertwines with his ability to make intricate concepts simple.
Embracing the strength of neurodiversity, we venture into how diverse thinking enhances problem-solving and teaming, offering fresh perspectives even in traditional settings like the military.
We were thoroughly entertained as Joe shared how influencing without authority can be achieved through genuine conviction and emotional resonance. This philosophy has guided his leadership style, notably during his time at VMware, where he inspired an entire community to embrace change and innovation. Our conversation highlights the art of connecting people with technology, emphasizing the importance of translating technical jargon into language everyone can relate to.
Book Recommendation
Instead of a book, Joe shared something completely different. Try a stand-up comedycourse! Joe tell us,
Ever wonder how internal operations can support and supercharge your sales efforts rather than hinder them?
Join us on this Get Amplified episode ‘Resolving Organisational Constipation’ with special guest Dr Mark Baker, visiting fellow at Cranfield University.
With a rich background in engineering, finance, and risk management, Mark shares compelling stories from his time at Unilever and his pivotal role in the London 2012 Speedo project!
Discover the untapped potential of effective teaming and learn how bridging the gap between front office and back office can create a formidable competitive edge.
Reflecting on the 2003 Rugby World Cup and England’s T-C-U-P (Think Clearly Under Pressure) strategy, we explore how preparation and resilience can turn high-pressure situations into opportunities for success.
By integrating systematic approaches and digitalization, we uncover strategies that enhance decision-making processes and client outcomes, emphasising the importance of continuous improvement.
In our discussions on strategic leadership and vision planning, we tackle the necessity of stepping back from daily operations to focus on long-term goals. Learn valuable insights into effective delegation, the dangers of “organisational constipation,” and the benefits of pre-mortem analyses.
A big thank you to Dr Mark Baker for his insights on effective teaming and strategic leadership.
The 7 Habits Of Highly Effective People by Stephen R. Covey
What better way to launch Season 6 of Get Amplified than with the experienced and innovative GTM leader, Ross Brown.
This episode is jam packed with stories and nuggets of partnering strategy. You’ll need your fast listening ears as it is a wild ride with some brilliant metaphors and stories that had us leaning in for more!
With an impressive career that spans over three decades, including senior leadership roles at Citrix, Microsoft, VMware, and Oracle, we delve into the topic of teaming at scale.
Ross shares his vast experience and insights into how strategic partnerships can drive efficiency and success.
We discuss how businesses can thrive by focusing on their core competencies and outsourcing the rest. Through relatable examples like the UK’s wine industry and the metaphor of house building, we hear how specialization leads to greater value creation.
Getting into the nitty gritty, we discuss driving behavioural change through well-designed incentives, using Microsoft’s transition to a rateable revenue model as a case study.
Ross shares riveting stories of deep tech partnerships, such as those between Oracle, Accenture, and Quantify, that showcase the transformative power of clear role alignment and expertise sharing.
This episode offers a compelling take on how effective teaming and trust-building are crucial in today’s competitive landscape.
Language in Thought and Action by Samuel I. Hayakawa
Finite and Infinite Games by James P Carse
Brace yourself for leadership lessons that are as impactful as they are practical.
We’re joined by Jason Tooley, EMEA Sales Leader and Board Member of techUK, who shares what he has learnt from his 35 years of experience in the tech industry.
Strap in for a journey through the challenges and strategies of leading transformations, especially within the backdrop of EMEA. We’ll dissect the importance of adaptability and the courage it takes to make tough calls on prioritization, ensuring your vision doesn’t get lost in the noise of competing tasks.
Discover why supporting your team is the cornerstone of success and how clear communication channels are the glue that holds your strategic plans together.
You’ll learn how to cut through the clutter of everyday tasks and prioritize with precision, fostering an environment that thrives on trust and simplicity.
Our conversation with Jason dives into the importance of emotional intelligence, empathy, and engaging leadership styles that resonate across different cultural contexts. We discuss the art of breaking down silos, integrating business models, and motivating teams beyond just financial incentives, ensuring a seamless approach and a team that’s in sync with the corporate vision.
Platforms are the buzzword of the day, but what truly makes a platform successful? Join us with Paul Wiefels from The Chasm Group as we explore this topic.
Our enlightening conversation traverses the current challenges faced by tech firms, especially in the bustling hub of the San Francisco Bay Area. From the precarious dance of hiring to the tough decisions on layoffs, Paul unpacks the ways companies are striving to adapt to a “normal economy.” His insights on the criticality of speed of execution provide valuable lessons for maintaining momentum in the industry, even as headcounts shrink and efficiency becomes the watchword.
We crack open the evolving definition of ‘platform’, distinguishing between transaction platforms like Airbnb and innovation powerhouses such as AWS. Through candid anecdotes—including one from Splunk’s former CEO—we underscore the importance of a customer-centric approach in tech leadership. It’s not about the label ‘platform’ but the utility and customer adoption that truly cements a platform’s place in the tech pantheon.
Wrapping up this deep-dive, the discussion shifts to the nuanced dance between vendors and customers. Paul emphasizes the need for tech companies to hone in on the outcomes and benefits that customers genuinely seek, rather than merely pushing the platform label. We dissect how Splunk’s journey from a single-application offering to a comprehensive platform exemplifies the organic growth and alignment with customer aspirations that’s crucial for success.
So tune in for a fresh angle on platforms and the critical importance of having a customer centric approach in the tech world.
If steering a sales team to greatness has ever felt like herding cats, you’re in for a treat.
In this episode, we chat with Andy Wills, EMEA Sales Enablement Director at Dynatrace.
Andy tells us when a business has all the ingredients to be successful it is the people that will make the difference, yet businesses very often neglect to invest in leadership skills.
We share laughs and learn about the grit it takes to face rejection head-on and convert it into a stepping stone for success. We uncover the secret sauce that turns a high-performing salesperson into an impactful manager. We dissect the art of leadership with Andy, where management is not merely about oversight but about vision. Listen to tales of inspiring teams to rally behind a common goal, the transition from sales leadership to enablement, and the joy of crafting a culture where leaders breed more leaders. The Dynatrace story will leave you itching to redefine your own approach to leadership and team motivation. To cap things off, we get a peek into the framework that moulds sales leaders at Dynatrace. It’s a thrilling insight into the company’s nine-month leadership curriculum, now going global, that does more than just impart skills—it instils a way of being that’s synonymous with the company’s forward march.
We hear about the collaborative spirit that drives organizational growth. It’s a masterclass in nurturing your most valuable assets—your people—and preparing them to conquer the tech world’s ever-evolving landscape.
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
Ever wondered what propels a high-performance team? Vic is on this special Amplified only podcast, with co-host Pippa Hutchinson to give you an insider’s view.
We dig deep into the dynamics of highly productive teams, who are not just aligned and collaborative, but also exhibit a strong sense of belonging.
If you’re struggling with team productivity, being asked to do more with less or even flat headcount. Then we have some answers.
We explore how the tech industry measures speed of execution, the new metric for differentiation and introduce you to a tool that’s revolutionizing team dynamics: the Speed Check.
This tool measures your team’s execution prowess across four key pillars: purpose, trust, clarity, and simplicity. We also dissect common red flags like high clarity and low trust, and the deceptive phenomenon of artificial harmony. Prepare to shift your perspective as we underscore the importance of simplicity as a mindset and the power of every voice being heard. Buckle up for an enlightening ride into the heart of team performance.
What a thought provoking session Sam and I had with the highly engaging and incredibly energising Ben Pearce.
Ben has two decades of tech go to market under his belt with Microsoft. The later 10 years, as a leader he realised he didn’t need to coach his team on the tech stuff, but the critical human skills needed to influence both internal stakeholders and customers.
Packed with practical tips on key point retention, next step strategies, and the art of storytelling. Ben walks us through his super simple AOREN framework (which btw we are now putting into practice already at Amplified Group 😃)
This episode is a treasure trove of insights for anyone looking to master communication and leadership in the tech industry. If you’re ready to take your tech skills to the next level, this is the episode for you.
Mark shares his experience of fostering and supporting a culture of inclusivity at Cisco. One of Mark’s many great roles involved co-leading the Cisco Pride and LGBTQ+ global community. His story is not just about leadership, but also about fostering respect, truth-telling, and positive intent in the workplace.
We love the analogy of using our elbows to make space – about using our voices and clearing space so that everyone can be heard and feel valued.
The conversation moves on to discuss how we all have to move fast in the tech industry, every single day. It’s a team sport – all the way to the customer. Mark shares how his experiences have shaped his approach to teamwork and collaboration. Inclusivity is the key to driving effectiveness in this fast-paced industry.
It’s a positivity fuelled episode. We hope you enjoy listening as much as we clearly did recording it!
Stress can affect all of us at different times. Hayley is quick to point out that not all stress is bad and that we should recognise sometimes it is good – it gives us adrenaline when we need it.
There isn’t one size fits all when it comes to stress. Hayley highlights how we need to understand the root causes and to put interventions in place when needed.
One of the differentiators in high performance teams is that team members really know each other and have found ways to complement and compromise with each other.
If you do nothing else, be curious about your colleagues and your team. Ask questions – people don’t have to share if they don’t want to, but if someone knows you care, that means something. As human beings we are geared towards human connection and belonging.
Hayley leaves us with these key takeaways:
Stress is nothing to feel ashamed of. It shows you are human.
Reach out for help that feels safe to you. Might be a manager, coach, mentor, friend, colleague. ‘a problem shared is a problem halved. Get it out of your head.
Look for the root causes. Don’t deal with the symptoms. Put in interventions that deal with that.
Hayley references some great tools and information which we will share in an upcoming blog.
How strategic is HR within your organisation?
In this episode, Chris Woodward, a workforce transformation consultant, joins the conversation with Sam and Vic around moving from a resource-based view of managers to a talent-based view where everybody has potential.
We need to ensure the value of strategic HR is known. We need to think about how to maximise the potential of people. And that takes leadership.
Chris discusses that leadership is the game changing area to focus on. It’s not just about those at the top – leadership is for everybody.
There is so much in this podcast. Here’s a peek at the key takeaways:
Discretionary effort from your people and teams genuinely has potential for game changing results.
Talent. There’s an opportunity to support HR to support you. Help HR be more strategic. Be more innovative in how you attract and retain talent.
Really value the importance of trust and collaboration in your organisation. This underpins a high performing team and results for your organisation.
After a Get Amplified break we’re back with a flurry of exciting new guests. We kick off September by looking outside of the tech industry to see what we can learn from the Pharma industry.
Not only are both industries affected by high attrition, particularly through Covid, but both share the same challenges of time to market – of people being pulled in different directions, with too much workload and less people to do it.
Ian shares with us his fascinating experience particularly around decision making and the importance of bringing together a cross functional team of people to successfully manage projects.
With only 1 in 100 drugs making it through to a successful registration process and 1 in 4 making back the investment, it’s a 7-12 year investment timeframe. A fascinating contrast to the speed of technology development and expected return.
Ian tells us how projects involve 3 key constraints which have to be managed effectively if you want a successful outcome. These are: time, quality, cost. If you reduce time, you increase cost.
It’s a fascinating insight into managing a triangle of competing needs.
We had such fun recording this podcast, it is relevant for everyone.
Andy Hunt gives us a sneak peek into the conversations and insights he focuses on as a CEO coach. The lessons Andy shares are not just for CEOs, but for any leader or aspiring leader.
1) How the best leaders are coaches.
2) Why culture is a vehicle for scale (it’s a magnet).
3) The difference between a manager and a leader.
4) Be humble, be curious. You don’t need to have all the answers.
5) Know your blind spots and what to do about them.
Andy talks passionately about the importance of having a coach.
Wherever you are in your career, get a coach. It was life changing for me.”
Enjoy listening. An episode not to be missed!
Book Recommendation
Golf is Not a Game of Perfect by Bob Rotella
We’re writing a book! We have the structure and contents – we just need some real-life stories to support each of the chapters to bring the book to life.
And that’s where you come in . . . we’d love you to be part of what we’re doing.
Title: Finding your TeamX™ – Why leave teamwork to chance when there is a proven process?
If only there was a way to take all the best bits of how we work together as a team and make it sustainable all the time – wouldn’t that be great? Read on…
You’ve just stepped up to lead a team. You’re going to be unstoppable together. You dream of great collaboration, of team members not hesitating to help each other. Your team members can’t imagine working anywhere else. Together you’re a leading light in your organisation.
So where do you start?
When we learn about business we are taught about organisational structure, finance, go-to-market strategy, and sales, but we are not taught the process of building a strong team.
Should it just be down to luck?
We don’t think so. We think this should be taught, which is why we’ve created this book about building great team experience (we call it TeamX™). We want you to know what we wish we’d known 20 years ago.
Discover a pragmatic operating system that can help any team work more effectively together.
When we enjoy what we do and feel supported, both the people and the business benefit. After all, you are the best asset your business has!
Chapter Contents
If you think you have a story that fits with any of the titles below, good, bad, or ugly, we would love to hear from you!
Part 1 – Purpose
Chapter 1: Find your purpose beyond the numbers
Chapter 2: Take off your functional hat – The importance of having a joint purpose
Diversity – hot topic or over used word? Whatever your view on this, so many of us are guilty of hiring who we know. It’s hard to disagree with Lee when he says we all need to build more diverse networks.
Lee Higgins, Founder of Diverse Talent Networks, shares with us why we should think ‘culture add’ instead of ‘culture fit’ and why thinking value aligned will allow for more diversity of thought – a topic we are very passionate about at the Amplified Group.
We are constantly being asked if it is possible to build trust in teams that are not in the office together. The short answer is YES!
But don’t hear it from us. In this episode of Get Amplified, Sam and Vic are joined by Tony Roberts a Customer Success Leader at Okta who shares how investing in time to not only introduce his team to the Five Behaviours but how turning into team muscle has really paid off.
The conversation starts by asking why teams are struggling to build trust and why trust is so important. Tony tells us about finding the magic when realising he’d created a team of mentors. As people take the time to get to know each other, they are building bonds – people are much more willing to step in and help each other without being asked.
This is a great podcast to hear how by putting the foundations in place to build a healthy team, the results come more easily.
As many organisations try to figure out how and when to use their office space, we thought it would be great to hear from the experts!
Sam and Vic are delighted to be joined by Allison English, Deputy CEO at Leesman, to talk about the Leesman Index and super relevant work Leesman are doing to measure and analyse employees workplace experience.
This podcast is very timely as on the 21st March 2023 Leesman are about to announce fresh new insights from more than a million respondents, and we are lucky that Allison is able to give us a sneak peek.
Allison’s book recommendation is the brilliant book, The Infinite Game by Simon Sinek
Welcome to Series 4
What a treat we have for you here. Thank you Darren for joining us again. We have been asked many times by clients to help them with change management.
Whilst it is a well known fact 70% of change initiatives are not successful and success rates can improve from 30% to 80% if you put an equal focus on the people as well as what you are trying to change, we knew we had part of the jigsaw . . .
What we had been missing is a change management framework. Welcome to another bit of magic!
When Darren was last on the podcast he recommended a book called ‘Switch: How to Change Things When Change Is Hard’ by Chip and Dan Heath. This book shares many, many stories of successful change and the 9 elements needed – all summed up by an elephant, a rider and a road.
It is super simple, very memorable and pragmatic to implement – just what we love at the Amplified Group.
We will be sharing more on this framework on LinkedIn – so please do follow us!
If this title doesn’t appeal to you because you have meetings nailed – we want to talk to you! There isn’t a person or company we speak to that isn’t feeling the pain of meeting gridlock in this post pandemic hybrid working world.
It is for this reason we were thrilled to have Dr Carrie Goucher, founder of FewerFasterBolder, join us and share what she has learnt during her PhD at Cambridge University on this juicy subject. Sam and I literally spent the time picking Carrie’s brain on all the things meetings. And it is all here for you to listen to!
We focussed on how to make a meeting successful – which, given we spend so much of our precious time in meetings, is pretty darn important to move a business forward at pace.
Carrie has also agreed to come back and talk about changing meeting culture in a company. We hope you learn as much as we did!
Additional Information
You can find the link to the e-course mentioned by Carrie below. It is released on 31st January 2023 and is available now for pre-order:
Pre-orders already receive 50% discount, but Get Amplified podcast listeners can get a further 20% off with the code:
GETAMPLIFIED-MEETINGS
If you are interested in some of the other resources mentioned by Carrie such as the invitation template and the capture canvas (no sign in or email address needed), you can find them here: www.fewerfasterbolder.com/resources
We hope you enjoy this discussion as we look at the impact of the ‘great attrition’ on the tech industry. Organisations and sales leaders are under huge pressure to hit their quarterly revenue targets but in today’s economic climate, combined with a 30% employee turnover rate, we discuss how new hires are faring.
We explore how to quickly get new salespeople up to full productivity and the role ‘team’ plays in that.
Matt saw his career take off leading NEMEA sales organisations for VMware, then EMEA for ZScaler and ThousandEyes. Matt shares his thoughts and what he put into practice around setting new hires up for success. Matt suggests starting by measuring objectives vs revenue (that is unrealistic in the first few months) is much more likely to get your new hires off to a strong start.
Lewis (who promoted Matt into the NEMEA role at VMWare) brings so much experience on this topic, having held leadership positions in high-growth organisations ServiceNow, VMware and Citrix – all of which hit through a billion dollars during his time. Lewis shares the rigorous onboarding he experienced, and we explore if this is now missing? We feel incredibly fortunate to have Lewis as one of our Amplifiers as we and our clients constantly benefit from his wisdom!
We hope you enjoy the conversation. We’d also love to hear if any of our listeners have stories or tips to share. You can reach us at team@amplifiedgroup.co.uk.
We are finding cross team collaboration is the new big headache that organisations face since COVID impacted where we work. The challenge has now become so big for organisations, it is hard to know where to start.
Thanks to Paul Wiefels from the Chasm Group we were introduced to Jamie Thomas from Cophi, which is a super simple diagnostics tool to help you measure and identify where to start.
Cophi provides the data to support the feelings.
On this Podcast we chat to Jamie, one of the Co-Founders of Cophi.io to find out more about how they can help. We are excited to share this breakthrough solution 🚀
The book talks about overcoming resistance and is a great personal development book for individual flourishing.
During this conversation, Vicky referenced the Team of Teams model by General Stanley McChrystal. You can listen to this topic in more detail in our podcast: Going 17x Faster by Building a Team of Teams
Wow what a conversation. It’s fascinating hearing former combat helicopter pilot & squadron leader, Sarah Furness, share her experience and learnings around how we can all fly higher. There are some great tips and reminders of how we can improve the way we work, starting with understanding our own minds.
Sarah tells us that we are never too old to learn, we can always train our brain. The conversation delves into some interesting topics including stress, focus, stretch and flow. Sarah tells us about Eustress which refers to positive stress, the opposite of distress. If we can stretch ourselves, we’re likely to find our flow to operate at our optimum state.
In a hectic work life of constant competing priorities, Sarah talks about the importance of unitask. We are not built to manage multiple tasks. Focus on one thing at a time and do it well.
“Focus on one thing – Fly the helicopter”
We may have mentioned a few times that Sarah is a best-selling author.
Instead of a book recommendation, we asked Sarah what great team experience, TeamX, means to her.
“Great team experience comes from starting with the individual. I think good teamship and good leadership comes from understanding the human condition. You’ve got a wealth of knowledge in your own mind . . . Starting with understanding ourselves is a brilliant way to understanding other people.”
We welcome back Andy Bryars, Director of Customer Success EMEA at Okta, to share the secrets of his team’s success and shine a spotlight on one of his brightest stars.
Moving from an individual contributor to manager role is one of the biggest changes we experience in our career. Jamie McDonnell from Okta’s EMEA Customer Success team shares his experience of the step up.
We also get to hear about the comprehensive onboarding program that the Customer Success team have implemented to set all their new hires up for success.
This podcast is packed full of practical practices that all of the CS team embrace with extraordinary results.
What a treat it was for Sam and Vic to record this with Tim. It will be clear whilst listening to this why Tim is such a great addition to the Amplified Group family, Tim is clearly a people and team first sales leader.
The real magic of this podcast is all the practical and pragmatic best practices that Tim shares about how he has learnt to set up his teams for success, recognising that Sales in the Tech Industry is a Team sport not an individual one!
We covered everything from planning your meeting capacity based on one large pizza and how to support your team at end of quarter to maximise their time with their customers, to being able to build a successful sales plan that has anticipated roadblocks and is prepared and set up for success.
We hope you enjoy listening as much as we did recording it!
Herve Renault, Vice President of Cloud Sales for VMware EMEA, joins Vic and Sam for – as Sam delightfully wraps it up as – a canter through the role of the sales specialist, value selling and the transition to the cloud.
Herve talks from the heart on subjects he is clearly passionate about, and his passion is infectious!
He also moves us on from recommending a book to recommending a film – Glengarry Glen Ross – A film which he assures us is about how NOT to sell!
We hope you enjoy listening to this episode as much as we did recording it.
Denise Sangster is recognised in the top 10 most influential women in tech, working as CEO of Global Touch Denise consults with many leading tech companies on their partner strategy.
Denise joins Vic and Sam to talk about the future of partners in the era of consumption.
Denise is a wonderful advocate of this critical route to market which often is the ‘underdog’ to enterprise sales which is where most of the recognition goes.
This podcast is great timing as Global Touch have just published their new Global Partner Outlook Survey, a must read but, for a quick intro, we touch on all the main challenges.
The Outlook covers the three markets of US and Canada, EMEA, and APAC – the good news, partners are bullish about the 2022 outlook.
On the podcast we also discovered Global Touch and Amplified Group have measurement or telemetry as Denise calls it at the heart of what we do. Whether it’s the impact of partner go to market or speed of sales execution, being able to measure it is the key to unlocking its potential!
The Partner Outlook Survey results are available by subscription. For further details about this edition’s results or a subscription, please email us at PartnerOutlook@globaltouch.com.
Darren joins Sam and Vic to share his vast experience and learnings through the transformations he advises on. The breadth of content on this podcast is everything from learning how to be the best version of yourself, through to implementing Geoffrey Moore’s Zones model.
The underlying message throughout is no matter how much change technology drives, the human element is your critical success factor.
There was so much to take away from this. Thank You 🙏 Darren!
We miss Sam in this episode of Get Amplified, but instead Vic is joined by Lindsey Moore and Pippa Hutchinson to discuss the findings of our Tech Leaders Survey.
As you will hear, there are some real positives to how the Tech Industry has fared through the Pandemic but we also believe we get to the heart of why everyone in tech is feeling the ‘heat’.
We hope you find it as insightful as we did, as the findings came to light for us!
A quote from the book “Because laughter is not just laughter, it’s the most fundamental sign of safety and connection.”
Those looking for inspiration for how to drive successful digital transformation and how to pivot a global software business to a subscription model will know of the incredible success story of Autodesk
In this episode of Get Amplified Vic and Sam are joined by Reddy Mallidi who shares his journey from India to Wallstreet, to Pentium 3 Product Manager at Intel Corporation to Head of Global Ops at AutoDesk.
Reddy shares his incredibly humbling people first approach and his experience of the close correlation between employee engagement and customer satisfaction including how his team automated 200,000 man hours.
Book Recommendation
Trillion Dollar Coach. “Anyone who wants to be a people-first leader should read it.”
Here’s a great quote from the book,
“Your title makes you a manager, but your people make you a leader”
We are often asked what is the difference between a coach and a mentor. Yvonne Matzk, Leadership and Channel coach, joins Sam and Vic to share why she has become a coach and why everyone should have a mentor.
Yvonne shares how the new mentoring network she has brought to the channel in the UK is really gathering momentum and how you can get involved.
Maybe with the help of this podcast we can extend the scope outside of the UK?
If you are interested, we also found ourselves in a discussion about a potential podcast mini series – we left it in, but put it after the music at the end in case you are interested to listen – we would love to know what you think.
The event we referred to is on the 21st April from 4pm in Central London, Agenda and more details to come and will be posted on our LinkedIn Page:
Imposter syndrome seems to be something that many people have experienced, but perhaps didn’t know how to talk about it or even understand what it was that was holding them back. By sharing our stories we can begin to understand it and through supportive people around us, can actually help us grow.
We would love to hear your imposter syndrome stories. Please do get in touch team@amplifiedgroup.co.uk
Customer Advocacy is the ultimate teaming between Customer and Vendor. Polly Lambert, an Expert in Advocacy in the Tech Industry joins Sam and Vic to share some thought provoking ideas on how to get the best from your Advocacy Program, whatever size company you are.
Vic apologises in advance for her whooping – but it is a great example of sub consciously doing the right thing, and learning for next time to make it conscious and deliberate! (This will make sense when you listen!)
Dr Hayley Lewis, named one of the most influential thinkers globally in her field of Organisational Psychology joins Sam and Vic to provide our listeners with hints and tips to set ourselves up for success this year.
One of the main themes you will hear is ‘being kind to yourself January’ and what that really means.
Season 3 kicks off with Geoffrey Moore, Tech Industry Legend (we can say that!)
As you will hear, Vic is even more excited than usual. Not only because, let’s face it, this is Geoffrey Moore we have as a guest but also because, through our Tech Industry Leaders Survey, we appear to have identified the Tech Industry’s Biggest challenge:
Competing Priorities – where 75% of Leaders agreed or strongly agreed they had competing priorities and this is also a topic Geoff is very passionate about.
The title of this episode comes from a previous talk Geoff made where he says, it is only natural that Tech organisations do not want to put all their eggs in one basket but they need to remember a Chicken only lays one egg at a time. Hence, we dig into this some more and also learn about Geoffrey’s new book, The Infinite Staircase.
We had great fun recording this as our Christmas Special and hope you enjoy listening too.
Geoffrey Moore is the author of the classic business book, Crossing the Chasm.
The book Geoffrey referenced in this episode is his latest book, The Infinite Staircase.
Like many others, we first came across Hayley Lewis, on LinkedIn with her super simple sketch notes providing solutions for many of the human aspects we find challenging in our working lives.
Hayley joins the Get Amplified Team to share her experience and we pick her brains on how to have difficult conversations, which is one of the biggest challenges we find the leaders we work with needing to overcome, especially as it relates to accountability.
Scott shares how his career journey has unfolded, how he is settling into Cisco and why taking care of Cisco’s 75,000 employees is his number one priority.
We also get a great insight into AutoDesk’s transformation to the SaaS based company and it’s incredible market cap growth.
Our favourite quote from Scott,
“To be a leader, people have to want to follow you”
From flat sheets and fitted sheets to getting told off by Bill Gates, and everything in between.
Alistair Wildman SVP&GM of Customer Experience EMEAR at Cisco shares why he is so passionate about Cisco’s emerging talent and we meet Rhiannon – a Cisco apprentice who oozes talent, who shares how her career has got off to a flying start.
Sam and Vic are joined again by Chris Collett former Army Major and Mental Health First Aid Trainer to talk about returning to the office. We certainly don’t have all the answers, but we hope this is food for thought!
Getting the right working balance between Corporate and Field is one of the critical success factors for tech organisations to scale at speed, but why is it so hard to achieve?
Lamia Megdiche, VP Partner Strategy and Programs at Commvault, joins Sam and Vic to share her vast experience. Lamia discusses the importance of always being customer centric and how everyone is part of the value chain. If one part breaks, it all breaks.
How differences in GEO’s come into play driven by specific market characteristics i.e. market shape and size
Why Corp and Field should engage early in discussions
Why the voice of the field is so important
And how success starts with trust
We hope you enjoy listening!
Steve Wilson and Tracy Reis from Syniti join Sam and Vicky to record this episode of #GetAmplified. It is no wonder Syniti is enjoying such success and has attrition rates of <5%. This is a masterclass in building great culture. As you will hear – being Kind – does not mean being ‘soft’ tough conversations and accountability are front and centre.
But it is about EVERYONE being #kind and EVERYONE being the keeper of the culture. Thank you Steve and Tracy for giving Sam and Vicky such a thought provoking insight into Syniti. How you are scaling your culture is inspirational!
Jed Ayres joins Sam and Vic to cover 3 hot topics – all on transformation – hardware to software – CMO to CEO and successfully taking an EMEA built company into the US market. Three big topics covered beautifully through Jed’s art of storytelling. We also find out Jed, Sam and Vicky have more in common than they realise – as Sam put’s it so articulately – from tech to spuds! It’s a wild ride not to be missed – we hope you enjoy listening as much as we did recording!
Graham Crich has been a pioneer of the SaaS model – offering it in the mid 90s working in a visionary reseller. He drove the Service Partner Program for VMware in EMEA and is now taking it to another level at Veeam. This podcasts covers lessons learnt and best practices and as with every GetAmplified podcast drawing on the importance of the human element and TeamX including leading without having direct reports.
What does the future of work actually look like and are we designing it, or just reacting to it?
This is a slightly different Get Amplified episode – Gabe Barrett former CIO of Abellio Group, a leader whose career spans consulting, cybersecurity, and leading technology at one of the UK’s largest transport organisations, joins Sam and Vic for a thought provoking conversation.
From misaligned purpose inside organisations to the realities of hybrid working, Gabe challenges some of the biggest assumptions we’re all still holding onto about how work should work.
We get into:
Why most organisations say people matter, but don’t act like it
What misaligned purpose really looks like (and the chaos it creates)
The shift from being driven by technology to being fuelled by it
Why the future of work is less about structure and more about behaviour
And what truly defines a team (hint: it’s not just a group of people working together)
There’s a brilliant thread running through this episode: the future isn’t fixed. It’s being shaped right now, by the choices leaders make about what they value, measure, and reward.
If you’re thinking about hybrid working, culture, or how to actually get teams pulling in the same direction, this one will get you thinking.
Resources
You can find an overview of the Team Speed Check we mention here
In this episode of Get Amplified Sam grills Vic on how to build a team of teams and why it is so important to break down the silos that form as organisations grow.
Watch the Patrick Lencioni video on the Ideal Team Player
Just how different is team experience in EMEA vs the US?
In this episode of Get Amplified, we sit down with Richard Jackson former Sales VP at Citrix and NVIDIA, a leader who’s built and scaled sales teams across the UK, Europe, the US, and globally, to dig deeper.
From “coin-operated” sales cultures to radically different channel dynamics, Richard shares what actually changes when you cross the Atlantic, and what leaders often get wrong when they assume one playbook fits all.
We get into:
Why alignment becomes harder (and more important) the bigger and more distributed your team gets
The cultural differences that shape how teams sell, collaborate, and perform
What breaks when teams stop talking, and how to fix it
Lessons from scaling teams at companies like NVIDIA and Citrix
And the leadership habits that actually create high-performing teams anywhere in the world
It’s part global leadership masterclass, part reality check, with some brilliant stories along the way (including how a broken US region got turned around through one simple shift: getting people in a room and actually talking).
If you’re leading across regions, or trying to get your team truly aligned, this one will hit home.
In this episode of Get Amplified, we’re joined by Alan Barber, a leader who’s spent decades building and scaling high-performing teams at companies like VMware, Hewlett-Packard, and Mercury Interactive.
There are so many pearls of wisdom and anecdotes in this #GetAmplifed podcast it is hard to do it justice.
And right from the start, Alan says something that sticks in our mind:
Looking after your people isn’t part of the job… it is the job.
This episode goes deep into what great team experience actually looks like in practice, and why it’s the difference between teams that just “do the job” and teams that go the extra mile for each other (and their customers).
We get into:
Why customer experience is only ever as strong as team experience
What happens when trust, support, and challenge are out of balance
How the best teams create a “family” feel, without losing performance edge
The link between employee NPS, customer NPS, and real business results
And why there’s no magic fix – it’s the combination of culture, operating model, and strategy
Alan also shares brilliant real-world stories from teams where everything clicked (where people step in to help each other without being asked), to environments where politics and top-down decisions gnawed away at performance.
It’s honest, practical, and a great reminder that high performance isn’t about pushing harder, it’s about creating the environment where people want to give their best.
If you’re trying to build a team that doesn’t just work, but works together, this one’s essential listening.
I haven’t been this excited about technology since I used to demonstrate Application Publishing 21 years ago!
So I apologise for my enthusiasm on this episode of #GetAmplified where Sam and I are joined by David O’Hara from Beaconforce to chat about their innovative employee engagement app and why intrinsic motivation and trust are the critical leading indicators of sustainable business and how Beaconforce helps measure them in real time.
Think of it as your ‘Fitbit’ for employee engagement and you start to realise how this deep listening tool enables the agility in your business you have been missing, especially in the new remote working world we find ourselves in!
We are delighted to share the latest episode of #GetAmplified. Duncan Greenwood joins Sam Routledge and Vicky to share how he stays true to himself and why he is a purpose driven leader…but we don’t just cover this. Duncan takes #leadership to another level, he talks passionately about the importance of #diversityandinclusion and shares why intrinsic motivation is so critical to his team at VMware . We also hear first hand, the ‘big hairy audacious goals’ he has set himself, having recently joined the board of techUK to help the Tech Industry in the UK. Prepare to be inspired, we certainly were!!
What can you really learn from leading through hyper-growth, not once, but three times?
In this episode of Get Amplified, Sam and Vicky are joined by Lewis Gee, who’s held senior sales leadership roles at Citrix, VMware, and ServiceNow during their most intense hyper-growth phases.
Lewis shares what it was really like working under different founding leadership styles, and how (or if) those organisations stayed true to their original purpose as they scaled at pace.
We get into:
What actually changes as companies move through hyper-growth
The leadership behaviours that help teams scale and the ones that break under pressure
Where organisations start to drift from their original purpose (and why it matters)
The common pitfalls that show up as growth accelerates
And the lessons sales leaders can take into their own teams right now
There’s a strong EMEA lens throughout, making this especially relevant for regional leaders navigating the complexity of scaling across markets, but the leadership lessons are applicable globally.
This episode of Get Amplified is not to be missed for EMEA regional sales leaders and also Global sales leaders needing an insight into EMEA sales best practice.
This podcast maybe just a ‘chat’ between friends, but there is no getting away from what is at the heart of Phoenix’s success – it is it’s people and culture with Sam as the driving force.
Samantha Mudd shares with us just how important it is to get the culture right, to create the caring and trusting environment with clear purpose and vision that enables talent to grow and take on new responsibilities. How this not only helps with talent retention but is the secret behind their business success.
Dave Wright joins Sam and Vicky on the latest episode of #GetAmplified to share his thoughts on how to drive innovation through teamwork. Dave gives us a valuable insight into why no idea is a bad idea because you never know the future and why asking ‘why’ is the most important question.
Dave tells us his fascinating career story that has landed him in such an exciting role.
It wouldn’t be a #GetAmplified podcast if we didn’t touch on the importance of #trust – We learn why Dave believes the most beautiful culture is where you don’t need to be brave because everyone is safe to say what they think and where cross functional teams can work without hierarchy.
What if your biggest competitive advantage, isn’t your product?
In this episode of Get Amplified, we’re joined by Paul Wiefels, Managing Director and co-founder of the Chasm Group LLC, and a master of go-to-market strategy in the tech industry.
Paul challenges one of the biggest assumptions in tech: that better product wins. In reality? The gap between competitors is often tiny “not more than 10 cents worth of difference.” What really separates winners is how fast and effectively they go to market.
We get into:
Why tech is now a time-based competition, and what that actually means
How alignment and purpose become your biggest accelerators
Why aligning and motivating your troops is key to success
The real reason great products still fail to win
And what leaders should be focusing on right now to move faster
We discuss how speed doesn’t come from pressure, it comes from clarity, alignment, and everyone pulling in the same direction.
Paul also touches on the technology adoption lifecycle and the infamous “chasm,” brought to life in Crossing the Chasm by Geoffrey Moore, and why it’s still just as relevant today.
If you’re in a market where products look increasingly similar (and you’re wondering how to actually win) this episode is a bit of a wake-up call.
This is a not to be missed episode.
As Paul says,
Tech is very mainstream now. We are no longer mystified by technology … Tech companies are always fighting in a time-based competition . . . Nowadays there’s not more than 10 cent worth of difference in tech in the same category. How you take things to market is just as important as what things you’re taking to market. How you’re organising your troops inside the company is even more important than it was previously.”
Further Info
Paul talks about the technology adoption lifecycle and describes ‘the chasm’ which is detailed in Geoffrey Moore’s well regarded book, Crossing the Chasm.
What happens when you actually start doing the things you talk about?
In this episode of Get Amplified, it’s just Sam and Vic (no guest or script!), reflecting on what they’ve learned from the incredible leaders who’ve joined the podcast, and how they’re now putting it into practice themselves.
Or, as Vic puts it: we’re eating our own dog food.
Off the back of conversations with leaders like Mark Templeton, Colin Brown and others, they share getting clearer on what they actually do: helping teams execute at speed.
We get into:
Why simplicity is the unlock for speed (and why most teams overcomplicate things)
The four pillars behind high-performing teams: trust, purpose, clarity, and simplicity
Why execution is the missing link between teamwork and results
How leadership styles are evolving (hint: it’s less about ego, more about empathy)
And the honest lessons they wish they’d known 20 years ago
It’s reflective, a bit raw in places, and full of those “Ah! that’s why that didn’t work” moments.
Plus, a sneak peek into what’s coming in the second half of the series (and why you’ll want to tune in).
If you’ve ever listened to the podcast and thought “this all sounds great, but what does it actually look like in practice?”, well we’ve attempted to join the dots.
Rebecca Fox joins the Get Amplified crew to talk about a topic we may have been guilty of shying away from at the Amplified Group. Not only does Rebecca share with us the importance of being authentic to build trust as a leader but how building a network around you by winning hearts and minds can propel you forward.
We address how many of us turn down promotions due to imposter syndrome and tackle the difficult conversations of being a working mum.
This has encouraged us to explore this point further, how can we help others avoid having imposter syndrome, how can we instil confidence in other women out there that may struggle with this. We have been working with two coaches from the Oxford school of drama to create a course ‘An inspirational course for women’ we are asking you for a thumbs up on whether this would be of interest.
We’re delighted to bring you the second part of our podcast special with Mark Templeton.
This podcast is an important listen for all leaders in the Tech Industry.
Mark started at Citrix in marketing when it was 50 people, became President in 1998 and CEO in 1999, he experienced many stages of growth with many lessons learned along the way. Mark shares advice for organisations going through hyper growth, highlighting how to break down the glass ceilings of growth and also stop inertia creeping in.
We are also very thankful to Mark 🙏 for sharing a very personal story of when he first became CEO and thought he needed to have all the answers and the hard lessons he had to learn.
We get into:
Why growth naturally creates friction (and how to stay ahead of it)
The early warning signs that inertia is creeping into your organisation
How leadership needs to evolve at each stage of growth
The danger of thinking you need to have all the answers (and what to do instead)
And the mindset shift required to keep teams moving fast as you scale
It’s practical, personal, and packed with insight for any leader navigating growth, or about to.
As referenced by Mark, order a copy of the Five Behaviors of a Dysfunctional Team HERE
Listen to a short soundbite by clicking on the image below…
We’ve got a festive treat for you all!
What does it feel like to be part of something truly special, not just a company, but a band?
In this special two-part episode of Get Amplified, we’re joined by Mark Templeton, who joined Citrix when it was just 50 people, before going on to become President and then CEO, leading the business through multiple stages of growth.
Citrix customers, partners, employees and alumni will know Mark as the inspiration and the driving force, behind the realization of the Virtual Workplace vision.
Mark takes us back to the early days, the “magic” that people still talk about, and shares what really sat behind it: a powerful combination of belief in the vision, deep trust across the organisation, and a culture built on respect, integrity, and humility.
It’s reflective, personal, and full of those moments that remind you what great teams actually feel like.
We discuss:
Why the best teams feel more like a band than a hierarchy
How trust (especially with partners and customers) became a true differentiator
What creates that “family” feeling, and why it matters for performance
The role of belonging in building something bigger than yourself
And the leadership lessons that still hold true today
There was a really strong feeling among the people at Citrix. They didn’t just work there, they belonged to something. And that’s what drove the energy, the performance, and the lasting impact.
It’s a heart-warming, honest conversation, perfect for this time of year. So, put your feet up, get the fire on and pour yourself a warming drink while you enjoy his pearls of wisdom!
And don’t forget, there’s more to come in part two 👀
Order a copy of the Five Behaviors of a Dysfunctional Team HERE
Martyn Storey, Senior Director Customer Success at Puppet joins the Get Amplified crew to talk about best practices in this new world of constant remote working. Martyn shares how he and the Puppet team are using OKRs in place of KPIs to ensure the team have clarity of what is expected of them and feel empowered to be innovative.
This episode is a little different as it also features some best practices from David Parry Jones and Stuart Fenton with regards to this years remote working. (Please note their comments were recorded in September when things were a little different, but are still very relevant)
Hear how Andy Bryars, Director of Customer Success at Okta is partnering with the Amplified Group to invest in his teams future, his team was already in a good place but Andy recognised as a leader that you can’t take fitness of any kind for granted, especially when you are going through hyper-growth as an organisation.
Download a sample of a Five Behaviors model Team Assessment HERE
Following on from the great episode with Colin Brown of Softcat, we are keeping on the theme of Simplicity. Pippa Hutchinson joins us to share her experience of the growth of Tesco’s in the 90’s. There are startling similarities to the growth of Softcat, we also had some great fun recording it, with Sam revealing a secret and Sia unknowingly transporting us back to the Blind Date back in the 90s! So if you want some cheer as well as great business practice insights, this is not an episode to be missed!
Want to know the magic behind Softcat’s phenomenal success? We are thrilled to release our latest episode of Get Amplified with Colin Brown former MD of Softcat plc
Softcat’s story is proof that you can scale at speed, go through a successful IPO and still keep the magic. Colin gives us a valuable insight into the ‘Softcat way’ where keeping the strategy simple to ensure the leadership team can invest their time in maintaining their incredible culture really is their recipe for success. Sam, our host describes Colin as the Custodian of Culture – (Sam Routledge should know as he was Softcat’s CTO!)
or order The Five Behaviors of a Team by Patrick Lencioni BOOK HERE
We often use sports analogies in business especially when we are talking about high-performance teams, so its great to have Simon Clarkson on our latest podcast, talking about his experience working with elite sports professionals.
Simon also shares how the principles cross over from sports to business with his three key takeaways;
Team productivity; A case study of how IT Security Solutions leader Glasswall
hits major milestone through the power of teamwork
With his vast experience at iconic companies like IBM, Microsoft, VMware now VP of EMEA & APAC at Twillio Inc, delighted that DPJ joined the Get Amplified team to share his experience of building a high-performance team that can scale at a rate to match its growth and why it is important that Twilio’s new hires feel like they belong….that and so much more, this is a great listen!
Jane Rimmer, a renowned IT vet, who played an instrumental part in the early success of behemoths of the industry such as Citrix and was employee #2 at VMware EMEA and now founder of hiviz-marketing, Jane shares with us the importance of leading from the front and how to make the extraordinary happen.
Stuart Fenton former CEO of Insight inc and CDW inc, and now Chairman and CEO of Quantiq, shares his story of how he has learnt to become the leader he is today, building Quantiq a company that he would want to work at. Stuart shares how putting your people first, ensures you retain incredible talent who pull together to undoubtedly deliver extraordinary (and sustainable) results.
Discussed on this episode we talked about what we do at the Amplified Group and also a useful model called the Deficit model, download details here;
In the last episode of series one, the GET Amplified team are joined by Paul Burke, SVP of Product Marketing at Glasswall and client of the Amplified Group. We explore why clarity is needed at every level of the organisations and how lack of it can paralyse individuals and teams and cause silos in organisations.
Here is the Alignment Assessment we talk about that will help you assess where you are as a team and enable you to startthe conversation….
Jonathan Alexander, Former Director of Cloud Management Sales at VMWare EMEA joins the Get Amplified Team in our penultimate session of the series to share his wealth of experience of working with remote teams. This topic was recorded pre COVID-19 but perhaps is even more important than ever.
The team are joined by Andy Bacon, Strategic Marketing Consultant, Mentor and Speaker to discuss the challenges when sales and marketing are not aligned. Andy shares how account based marketing (ABM) can be a catalyst to unite them as one team.
In our last bite-sized episode in mental health awareness week the team wrap up our discussions with Chris where he stresses the importance of making mental health a part of your discussions at work.
As we continue our discussions around good mental health awareness at work, this is the fourth bite-sized episode where the team have a great discussion about how giving feedback with care is the kindest thing. It’s better to have feedback, good or bad, than not to know.
Our third bite-sized episode of Get Amplified supporting mental health awareness week, the Get Amplified team along with Chris Collett discuss the importance of everybody on the team having a voice and how gaining clarity can help with good mental health.
In our second bite-sized episode the Get Amplified team are joined again by Chris Collett mental health first aid trainer to discuss how organisations can provide a safe space, where opinions are sought, offered and heard, where disagreements can be aired and overcome through positive conflict. Most importantly – why this is good for your mental health!
In this first special bite-sized daily episode of Get Amplified supporting Mental Health Awareness Week, the Get Amplified team are joined again by Chris Collett, former Army Major and Mental Health First Aid Trainer. The team explore why having trust in the workplace helps our mental health and how a leader can build trust by showing vulnerability.
The Get Amplified team are joined Francisco, founder and former CEO of ITQ. This is a fascinating personal story of how Francisco recognised his blind spots and appointed a new CEO to run his company. ITQ goes from strength to strength, recently winning VMware’s EMEA partner of the year for knowledge.
On this episode of Get Amplified, Sam finds out more from Vicky and Sia on the best-kept business secret, the Five Behaviours of a Team, discovering the simple and pragmatic formula for teamwork.
You will hear about Microsoft as a case study, how the formula works and tips on how to get started with it.
Still struggling with remote working? If not, but you know someone who is, please share. Join this special edition of Get Amplified with guest Adam Harding, Chief Technologist for Workspace at Softcat. Sharing our joint experiences of remote working that span over 50 years we hope we can help as we discuss; Best practices of remote working. How best to deal with the tech and how to act as a leader
We welcome our listeners back to the chat with Martin Kelly, where Martin gets to the heart of how Citrix’s internal IT organisation transformed to be able to keep up with the pace of change.To learn more about the importance of a high trust culture to help organisations keep up with the pace of change – Read our Empowered Workforce Report published here
The Get Amplified team are joined by Martin Kelly, Global Technology Leader and Former WW VP of IT Infrastructure at Citrix. Find out why being customer-centric enabled Citrix’s IT team.
Vice President of HR Verena Sunday talks about how to build and maintain a high-trust culture by using a pragmatic approach. With no HR or corporate-speak this podcast gets to the heart of how by picking a lane and sticking to it, your organisation can be set up for long term success.
Chris Collett of Spire coaching and training, a qualified L&D Consultant, Facilitator and Coach talks about
DISC circumplex and guidance on how and when to use your knowledge relating to your personality type. GET EPISODE
James McNab, Director, Cybersecurity Marketing, (EMEA, Asia Pacific) at Cisco talks about his experience of being acquired by Cisco and how the art of simplicity made Sourcefire an attractive acquisition for them.
In this first episode, we introduce the Get Amplified Team, Sam Routledge our host and former CTO of Softcat, Siaron van Wetten and Vicky Reddington Co Founders of the Amplified Group and why we do what we do.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.