Success Stories Okta

The Challenge

Founded in 2009, Okta scaled rapidly from pre-IPO to its first billion in revenue.
Sustaining that pace of growth required more than great products.
It demanded a strong culture that could scale with the ability to attract and retain top talent in a highly competitive market.

Our Approach

Amplified Group helped establish a team baseline using the Five Behaviors™ process and DiSC® assessments, giving the team a shared language to understand working styles and improve collaboration.
A two-day workshop designed by Amplified Group aligned priorities and introduced practical tools for decision-making and collective accountability.
To embed these behaviors as muscle memory, Amplified Group guided senior team members to become internal coaches, supporting onboarding, reinforcing practices, and running monthly assessments to maintain focus and measure progress.
Every new hire was onboarded using this framework, ensuring the culture was consistent and self-sustaining.

Results & Outcomes

Working with the Amplified Group, the team created a scalable, sticky culture that aligned priorities, strengthened accountability, and built trust:
Built a “one team” culture where Customer Success operated as a single entity with a united voice and vision.
Created a team that others wanted to join!
Achieved zero attrition in seven years, with the team growing from 4 to 25 while consistently promoting from within.

With the Amplified Group framework, we’ve created a team culture where collaboration, creativity, and individual growth are built into everything we do. Monthly surveys, DiSC assessments, and a ‘train the trainer’ approach are turning these behaviors into muscle memory, while Amplified’s guidance keeps us aligned and ready to grow.”

– Andy Bryars, Director of EMEA Customer Success

Key Takeaway

By building a magnetic, collaborative culture, Okta’s Customer Success team grew sustainably, retained top talent, and embedded healthy behaviors as instinctive habits.