With many years’ experience in Customer Advocacy on her side, it was a pleasure to learn from Polly, and hear thought provoking ideas on how to get the best results from your Advocacy Programme.
When Sales and Marketing aren’t aligned, both suffer
In a recent Harvard Business Review there was a piece that I just had to share. Mainly because this is both an age old problem but also still so common…
Sharing our secret of the process to build sales and marketing alignment. Yes, there is one!
It was great to be asked to present at the B2B ABM Conference. Having sat through the keynotes, we heard over and over that sales and marketing alignment is THE…
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- Leading at Speed: Curiosity, Decisions and Growth with Helen Sutton 10/08/2026
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Vicky Reddington



