Why I don’t like the word Strategy
Guest blog from Business Advisor & Amplifier, Pippa Hutchinson Misused and misunderstood Why I don’t like the word Strategy! I would safely bet that if I asked ten different people…
Do partners have a role in SaaS?
In conversation with Denise Sangster, CEO at Global Touch Listen to the podcast here. Denise Sangster is recognised in the top 10 most influential women in tech. Working as CEO of Global…
In Conversation with Geoffrey Moore
This time last year we were in conversation with Geoffrey Moore, best-selling author of the popular business books Crossing the Chasm and Zone to Win, and founder of Chasm Group.…
The Art of Simplicity
We are so lucky to have Pippa Hutchinson on our team here at the Amplified Group. We’ve delved into our podcast archive to listen to our conversation from December 2020.…
The Joy of Home Grown Talent
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Sam Mudd, MD of Phoenix Software, shares with us just how important it is to get the culture right, to create the caring and trusting environment with clear purpose and vision…
Focus on your People: How effective communication leads to higher talent retention
Click here to read the full interview Q&A with Beaconforce. Having the best team within your organization is primarily linked to hiring the best people and organizations that have a…
Get Aligned with the Six Critical Questions
These 6 critical questions should be answered individually so that the answers can be compiled to identify any gaps that the Leadership team, or in fact any team, need to…
Setting the Tone from the Top
Amplified Group appear in the 2019 September issue of InTouch with Business Read the full article here (pages 46-47) This article validates what we do starting in the boardroom and…
When Sales and Marketing aren’t aligned, both suffer
In a recent Harvard Business Review there was a piece that I just had to share. Mainly because this is both an age old problem but also still so common…